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Hans Dekker – ClaudeGTM & Clay MBA
Go-to-market teams are experiencing one of the largest operational shifts in recent years.
Traditional prospecting methods that relied on manual research, static lead lists, and repetitive outreach are rapidly being replaced
by AI-powered workflows capable of identifying opportunities, enriching data, generating insights, and executing campaigns at scale.
ClaudeGTM & Clay MBA was developed for professionals who want to understand how modern GTM organizations are leveraging tools
such as Claude and Clay to create more efficient, data-driven growth systems.
The program focuses on practical implementation rather than theory,
helping participants build workflows that combine artificial intelligence, data enrichment, and outbound execution.
Areas of focus may include:
AI-powered GTM systems
Clay workflow development
Claude implementation
Revenue operations
Sales automation
Data-driven growth
Understanding The New GTM Technology Stack
Many businesses continue to use fragmented systems for prospecting, research, enrichment, and outreach.
The course explores how modern GTM operators are consolidating these activities through AI-enhanced workflows.
Participants learn how Claude and Clay can work together to create a centralized growth infrastructure
that reduces manual work while improving targeting accuracy.
Topics may include:
GTM infrastructure design
Workflow architecture
AI-enhanced operations
Tool integration strategies
Growth system development
Revenue workflow optimization

Using Claude To Create Operational Leverage
Artificial intelligence can dramatically reduce the time required to perform research, analyze data, and generate outbound messaging.
The course explores practical ways to use Claude as an operational partner within GTM workflows.
The goal is not simply generating content but creating systems that enhance decision-making and execution.
Claude-related applications may include:
Prospect research
Messaging generation
Workflow assistance
Data interpretation
Campaign planning
Strategic analysis
Building A Scalable GTM Operating System
Rather than treating prospecting, enrichment, and outreach as isolated activities,
ClaudeGTM & Clay MBA encourages participants to think in terms of complete GTM systems.
The course focuses on connecting individual workflows into a scalable operating model capable of supporting long-term growth.
System-building areas may include:
GTM operating systems
Revenue infrastructure
Scalable workflows
Growth architecture
Process integration
Performance optimization





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