Lois Mac – The Obvious Choice

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Lois Mac – The Obvious Choice

Become the No-Brainer Decision for Your Dream Clients.

The course is Lois Mac’s signature program designed to help you stand out in a saturated market,

magnetize dream clients, and become the go-to expert in your niche—without shouting the loudest

or trying to be everywhere.

This is personal branding + positioning meets energetic strategy, created for coaches, creatives,

service providers, and online business owners who are ready to own their magic,

raise their rates, and attract aligned opportunities effortlessly.

Results You Can Expect:

People DMing you saying “I don’t know what you’re selling, but I want in”

Clients saying “you were the obvious choice”

Full alignment between who you are, how you show up, and what you’re known for

More ease, income, and impact—without hustle or burnout

What You’ll Learn In The Obvious Choice:

Clarify Your Unique Brilliance

Uncover what truly sets you apart

Articulate your value so clearly that people feel silly not hiring you

Step into thought leadership without forcing it

Build Magnetic Positioning

Develop a brand presence that draws in aligned clients

Learn how to shift from “nice to have” to “must hire now”

Create content that sells for you—without sounding salesy

Create Offers That Sell Themselves

Build programs, services, and offers that are irresistible

Price them in a way that reflects your value and gets a yes with ease

Market with Confidence & Clarity

Say goodbye to throwing spaghetti at the content wall

Show up with magnetic messaging that attracts the right people

Create demand even in a “quiet” season

Who It’s For:

Coaches, consultants, and creatives tired of chasing clients and ready to lead with clarity

Entrepreneurs with solid skills but inconsistent income—and who want to scale with soul

Anyone who wants to raise their rates, deepen their impact, and make marketing feel easy