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Mark Rofe – The Digital PR Course

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Mark Rofe – The Digital PR Course

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Proof Download

Mark Rofe – The Digital PR Course

Master the Art of Earning Media Coverage That Boosts SEO & Brand Authority

What You’ll Learn:

This comprehensive, end-to-end course covers everything you need to know

about digital PR—from ideation to pitching.

Whether you’re new to PR or looking to sharpen your skills, this course will help you:

Generate powerful campaign ideas that attract media attention

Create compelling press releases that journalists can’t ignore

Prospect effectively without spending on expensive media databases

Pitch like a pro to secure high-quality backlinks and media features

No prior PR experience needed—just follow the step-by-step process to get results.

Who Is This Course For?

Small business owners wanting to generate buzz on a budget

Marketing professionals looking to expand their PR skillset

Freelancers and agencies aiming to secure more media coverage for clients

Startups seeking earned media to build brand credibility

The Digital PR Course

What’s inside The Digital PR Course?

Campaign Optimization

Discover how small tweaks can significantly improve your campaign’s success rate:

Boost your chances of earning high-authority backlinks

Optimize for SEO effectiveness

Streamline the process to save time when crafting press releases and outreach emails

Creating Your Media List

Learn how to build a targeted list of journalists and publications—no insider connections required:

Identify the right journalists likely to cover your story

Find contact details without pricey tools or databases

Strategies for local, national, and international media targeting

Writing Your Press Release

Craft press releases that stand out in crowded inboxes:

Get inside the mind of a journalist—understand what makes them tick

Use psychological hacks and digital marketing principles to increase open rates

Templates and examples for writing newsworthy, engaging content

Pitching Your Story

Learn how to pitch with confidence and clarity:

Personalize your outreach for maximum impact

The perfect timing to send your pitches for higher response rates

Proven templates to grab attention, follow up, and handle rejections

Insider tips on building long-term relationships with journalists

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