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Mark Rofe – The Digital PR Course
Master the Art of Earning Media Coverage That Boosts SEO & Brand Authority
What You’ll Learn:
This comprehensive, end-to-end course covers everything you need to know
about digital PR—from ideation to pitching.
Whether you’re new to PR or looking to sharpen your skills, this course will help you:
Generate powerful campaign ideas that attract media attention
Create compelling press releases that journalists can’t ignore
Prospect effectively without spending on expensive media databases
Pitch like a pro to secure high-quality backlinks and media features
No prior PR experience needed—just follow the step-by-step process to get results.
Who Is This Course For?
Small business owners wanting to generate buzz on a budget
Marketing professionals looking to expand their PR skillset
Freelancers and agencies aiming to secure more media coverage for clients
Startups seeking earned media to build brand credibility
What’s inside The Digital PR Course?
Campaign Optimization
Discover how small tweaks can significantly improve your campaign’s success rate:
Boost your chances of earning high-authority backlinks
Optimize for SEO effectiveness
Streamline the process to save time when crafting press releases and outreach emails
Creating Your Media List
Learn how to build a targeted list of journalists and publications—no insider connections required:
Identify the right journalists likely to cover your story
Find contact details without pricey tools or databases
Strategies for local, national, and international media targeting
Writing Your Press Release
Craft press releases that stand out in crowded inboxes:
Get inside the mind of a journalist—understand what makes them tick
Use psychological hacks and digital marketing principles to increase open rates
Templates and examples for writing newsworthy, engaging content
Pitching Your Story
Learn how to pitch with confidence and clarity:
Personalize your outreach for maximum impact
The perfect timing to send your pitches for higher response rates
Proven templates to grab attention, follow up, and handle rejections
Insider tips on building long-term relationships with journalists
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