Xanthe Appleyard, Lois Mckenzie – Uncategory

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Xanthe Appleyard, Lois Mckenzie – Uncategory

Break the Box, Build What’s Yours

Uncategory is not just a course—it’s a mindset shift for creatives, strategists,

and brand builders who don’t fit neatly into one label.

Led by Xanthe Appleyard and Lois McKenzie, this program helps you unlearn what’s expected

and define your own category, on your terms.

This is your invitation to stop forcing your brand into templates—and start creating something unmistakably you.

Burn the Rulebook, Not Out

The traditional “brand formula” is exhausting—and frankly, outdated.

Uncategory is about creating from the inside out. Less pressure to perform, more clarity to express.

This isn’t about building for everyone; it’s about building something unmistakably aligned with you.

It’s a course that feels like a creative revival—and a permission slip to do branding your way.

Strategy Meets Soul

Inside Uncategory, you won’t find cookie-cutter branding tactics.

Instead, you’ll be guided through frameworks that blend deep self-awareness, positioning clarity,

and brand architecture—backed by years of real-world creative strategy.

Expect to:

Uncover the core truth of your brand identity

Build a voice that feels real (not robotic)

Develop positioning that breaks through noise

Design a brand ecosystem, not just a logo

You’ll walk away with a brand that doesn’t chase trends—it sets them.

Not Just for “Creatives”

Uncategory is built for:

Multi-passionate entrepreneurs and founders

Brand strategists craving a more authentic approach

Designers and consultants tired of niching into corners

Personal brands ready to evolve beyond aesthetics

If you’ve ever felt like your work didn’t fit, this is where it finally makes sense.