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Shawn Twing, Andre Chaperon – Idea To Assets
Hard-Earned Strategies and Tactics to Improve Your Audience Building.
How many times have you heard about: “Scale your business! Go bigger! You’re missing out on clients!“
André Chaperon and Shawn Twing from Tiny Little Business have a very different approach:
“Stay for the long-term. Don’t be noisy. Focus on the clients that over-value you.
This conversation is filled with mic drops about how paid advertising can give you
god-like control over your revenue, why clients will wait 90 days before working with you,
and the reason to focus on what you’re exceptionally good at.
What you get in Idea To Assets:
Access to the original 2019 edition (when we met outside NYC for four days and created
an asset for a client starting with nothing).
More than 5.5 hours of content in the 2021 edition where André and I shared the most personal,
in-depth view of our creative processes ever (after working together for 18 months).
Frameworks, tools, techniques, and strategies for Personal Knowledge Management
from both of our perspectives (which we still use today).
Deep insights about how we reverse-engineer “ah ha” moments for our audience
(and how you can do the same for yours).
Tips, tactics, and strategies for better research, sharper thinking and more persuasive writing.
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